Start from what you’re comfortable with, not from a number someone else picked. This tool turns your monthly comfort level into a daily budget — nothing more, nothing invented.
Budgets are set in $10 / $15 / $20 / $30 / $50 per day. The tool rounds to the nearest step.
A budget you’d check nervously every morning is too high. The right number is one you can leave running for a few weeks without worrying.
Every campaign learns first. $10 a day is enough for that. Bigger budgets help once the campaign knows what works — not before.
Move one step at a time and give each one a week or two. You can always step back down.
Once orders come in, part of what the store earns can go back into the ad budget. That’s how a small budget becomes a bigger one without new money from you — the store funding its own reach, one step at a time.
How much to put back is always your call — keep the rest. Advertising results vary from store to store.
Whatever the calculator suggests, you’ll set it in one of these. Move up when results keep pace; move down anytime.
Learning and first orders.
Orders arriving consistently.
More people every day.
When each step keeps paying off.
As far as results keep pace.
Budget is something you control. Advertising results vary. When to move up a step →
Yes. The first weeks are about the campaign learning what works for your store, and $10/day covers that. Raise it once you see steady results.
From your ad balance. Each day the campaign uses your daily budget; when the balance runs low, you top up. There are no other fees.
Because nobody honestly can — it depends on your products, prices and store. Your dashboard shows your real visits and orders once the campaign runs.
Anytime, from your dashboard — up, down, or pause.
Your campaign is already built. Set the budget you’re comfortable with and let it run.