Take the numbers from your dashboard and your store, put them in, and see plainly whether the orders your ads brought in covered what you spent — and what was left over for you.
Uses the numbers you enter. It doesn’t forecast anything.
Orders × average order value, divided by what you spent on ads. Above $1 means the orders brought in more than the ads cost — before your product costs.
Your profit per order times the orders, minus ad spend. This is what advertising left in your pocket — the one that matters.
How many orders cover the ad spend at your profit per order. Above the line, the campaign is paying for itself; below it, it isn’t yet.
If profit after ads is positive for a couple of weeks, the campaign is doing its job. Keep it on, and if you want more, raise the budget one step. Part of that profit can fund it.
In the first weeks the campaign is still learning — don’t judge it on days. If it’s been running steadily and still sits below the line, the usual fixes are on the store side: prices, product photos, the checkout. Your growth manager can look with you.
The same one for every number — the last 30 days is a good default. Shorter periods swing a lot; a month evens things out.
Take your typical product’s price and subtract what it costs you. Estimate on the low side — a cautious number keeps the answer honest.
Not in the first weeks — the campaign is still learning. If it’s been running steadily for a while, look at the store first (prices, photos, checkout), and talk to your growth manager before deciding.
No. It reads the numbers you enter for a period that already happened. Results vary from store to store and month to month.
Your dashboard has the spend and the orders. This tool tells you what they mean.