Tools · Sales Goal Calculator

How many orders does your goal take?

Pick the amount you’d like your store to leave you each month — after ads. This tool turns it into a number of orders: per month, per week, per day. The goal is yours; the math is just division.

Your goalYour numbersNo forecasts
Sales Goal CalculatorPer month
what you want left for you
price minus product and other costs
Daily ad budget
$300 of ads per month
Orders needed to reach your goal
73orders a month
Per week
17
Per day
2.4
Covers
$1,000 + $300 ads
73 orders × $18 = $1,314 before ads. Minus $300 of ads leaves your $1,000.

Your goal and your numbers, divided. It doesn’t predict how many orders you’ll get.

How to read it

A goal you can see in orders

Per month

The whole picture

Your goal plus your ad spend, divided by profit per order. That’s the total number of orders the month needs.

Per day

The number you can feel

Two or three orders a day is easier to picture than seventy a month. It’s the same goal, in a size you can check against your dashboard tomorrow.

After ads

Ads come off the top

The orders have to pay for the ads first, then for you. That’s why the ad budget is part of the math — and why profit per order matters so much.

Two levers

If the number looks big, you have two levers

Orders aren’t the only variable. Move either of these and the number of orders your goal takes changes with it.

Lever 1

Profit per order

Raise it by a few dollars — a better price, a lower cost — and every order carries more of the goal. Fewer orders do the same job.

Lever 2

Ad budget

A bigger budget puts your store in front of more people each day, and needs more orders to cover it. Raise it in steps as orders keep pace — not before. How to scale →

Honest tool

What this calculator does and doesn’t do

It does

  • Turn a goal you set into orders per month, week and day
  • Include your ad budget, so the goal is what’s left for you after ads
  • Show which lever — profit per order or budget — moves the number

It doesn’t

  • Tell you whether you’ll reach the goal, or when — that depends on your store and your customers
  • Estimate orders from a budget — nobody honestly can
Questions

About goals

One you can picture in orders per day. If the calculator says two a day, that’s a goal you can check against your dashboard every evening. Start there and raise it when you’re hitting it.

Because the orders pay for the ads before they pay you. A goal “after ads” is the honest one — it’s the money that actually stays with you.

Compare the per-day number with the orders your dashboard shows. If you’re short, the two levers — profit per order and budget — are where to look, along with the store itself.

Nobody can promise that. What the tool gives you is a clear target and a daily number to watch, so you’re not guessing.

Pick a goal. Watch the daily number.

Your campaign is already built. Turn it on, and check your orders against the goal in your dashboard.